Brazilian Cherry, botanically known as Jatoba (Hymenaea courbaril), stands among the densest and most resilient exotic hardwoods in the architectural flooring industry. Prized for its rich burgundy, russet, and deep cinnamon hues, Jatoba exhibits dramatic natural grain variations—including ribbon-stripe figuring and subtle interlocking waves—that deepen into an opulent, warm patina under natural ambient light.
At Whole Wood, we source solid and engineered Brazilian Cherry directly from sustainably harvested, Lacey Act-compliant South American mills, delivering premium exotic hardwoods to Bay Area homeowners, contractors, and designers at direct wholesale warehouse pricing.
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Why Choose Brazilian Cherry (Jatoba)?
Engineered by nature for heavy residential and commercial foot traffic, Brazilian Cherry provides unmatched physical characteristics:
- Exceptional Hardness: With a Janka hardness rating of 2350, Jatoba is nearly twice as hard as Red Oak (1290) and significantly denser than Hard Maple (1450), offering superior resistance to high heels, pet claws, and denting.
- Maturing Natural Patina: Jatoba is a photosensitive species that transitions naturally over the first 3 to 6 months from golden salmon tones into a luxurious, multi-dimensional reddish-brown hue.
- Architectural Depth: Its interlocking grain structure and tight pore density deliver a mirror-smooth, high-end finish that elevates formal living rooms, dining spaces, and grand entryways.
Solid vs. Engineered Brazilian Cherry: Regional Subfloor Guide
Choosing between solid and engineered Jatoba depends on your home's foundation type, grade level, and local Bay Area microclimate:
Solid Brazilian Cherry
100% genuine Jatoba through the entire plank thickness. Solid Brazilian Cherry can be sanded and refinished multiple times over generations, making it a true century-grade investment.
Solid Jatoba requires stable ambient humidity (35% to 55%) and must be mechanically nailed or stapled over wooden subfloors at or above grade. It is widely specified for historic restorations and luxury remodels throughout San Francisco, Palo Alto, and Oakland.
Engineered Brazilian Cherry
Constructed with a thick real Jatoba hardwood wear layer fused to a cross-grain multi-ply Baltic birch core. Engineered construction minimizes dimensional movement, preventing cupping, crowning, and gaps caused by seasonal humidity shifts.
Engineered Jatoba is the superior solution for concrete slab subfloors, radiant heated floors, and ground-level suites common in San Mateo, San Jose, Hayward, and Sunnyvale.
We stock premium prefinished engineered lines from leading manufacturers like Coswick, Johnson Hardwood, and Naturally Aged Flooring.
Visit a Showroom
San Carlos (HQ)
Our flagship showroom and main distribution warehouse. The largest inventory in the Peninsula.
Location
1100 Industrial Rd #17, San Carlos, CA 94070
Hours
M–F 8:30am – 5pm | Sat 10am – 4:30pm
Sunday Closed
Hayward
New East Bay location and regional service center. Factory-direct pricing now available in Hayward.
Location
3468 Diablo Ave, Hayward, CA 94545
Hours
M–F 8:30am – 5pm | Sat 10am – 4:30pm
Sunday Closed
San Ramon
Serving the Tri-Valley area with premium hardwood selections. Arriving Summer 2026.
Launch Schedule
Projected Opening: Summer 2026
How Brazilian Cherry Compares to Other Species
| Species | Janka Hardness | Primary Color Spectrum | Grain Characteristics | | :--- | :--- | :--- | :--- | | Brazilian Cherry (Jatoba) | 2350 | Russet, salmon red, deep burgundy | Dense, subtle interlocking grain | | American Walnut | 1010 | Warm chocolate, mocha, violet undertones | Flowing cathedral grain, softer | | White Oak | 1360 | Pale straw, wheat, modern neutral | Prominent ray flecks, open grain | | Red Oak | 1290 | Warm amber, golden pink | Flaring flame grain, accepts stain easily | | Hard Maple | 1450 | Creamy white, blonde, light tan | Tight, closed grain, modern clean look |
Sourcing & Regional Showroom Access
Inspect full-scale floor displays, check out take-home plank samples, or arrange same-day loading dock pickups across our regional facilities:
- Peninsula Flagship Showroom & Central Warehouse: San Carlos Showroom (1100 Industrial Rd, Suite 17, San Carlos, CA 94070)
- East Bay Showroom & Distribution Hub: Hayward Showroom (3468 Diablo Ave, Hayward, CA 94545)
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