The Whole Wood Pro Program: Built for Bay Area Contractors
Your projects don't have time for delays. Partner with the Bay Area’s largest inventory hub and give your clients better selection and wholesale pricing.
At Whole Wood, we understand that for flooring contractors, installers, and interior designers, time is money. You need a partner who has the material in stock, a showroom that helps you close the sale, and a warehouse that can act as your own inventory annex. That’s why we’ve built a specialized program designed to help local pros grow their business.
Why Pro Contractors Partner with Whole Wood
1. Exclusive Trade Pricing
We provide aggressive, volume-based pricing that allows you to remain competitive on your bids while ensuring your clients get a premium product. Bring us your project specs, and we’ll show you the "Pro-Only" numbers.
2. Climate-Controlled Warehouse Storage (Up to 1 Year)
Construction schedules are unpredictable. If a job site isn't ready but the material is available at a great price, buy it now and let us store it. We offer up to one year of storage in our secure, climate-controlled facility in San Carlos.
3. "Sell From Our Showroom" Access
Consider our massive San Carlos showroom an extension of your office. Send your clients to us to pick their wood; our experts will walk them through the technical details, and we’ll ensure the lead is credited to your account.
4. Largest In-Stock Inventory in Northern California
Stop waiting 8 weeks for special orders. We stock millions of square feet of:
- European Oak & Wide Plank Specialties
- Mirage, Riva Floors, Reward, and many more flooring brands.
- Solid & Unfinished Hardwoods
- Laminate, Bamboo, and Hemp Wood
We Refer You to Our Customers
We are constantly asked for installation recommendations by homeowners in San Francisco, San Rafael, and Alameda. We prioritize referring our loyal "Pro Program" members to these high-value leads.
Pro Services & Logistics
- Job Site Delivery: Reliable, scheduled delivery across the entire Bay Area.
- Technical Support: Access to manufacturer specs, moisture barrier recommendations, and installation guidelines for complex products like Riva or Mirage.
- Priority Pickup: Call ahead, and we’ll have your order pulled and staged at our loading dock for a fast turnaround.
How do I qualify for Pro Pricing?
If you are a licensed flooring contractor, general contractor, architect, or interior designer, you qualify. Simply visit our San Carlos location with your credentials or call our Pro Desk to set up your account.
Can you handle large-scale commercial orders?
Yes. Our warehouse is built for volume. We regularly supply materials for multi-unit residential developments and large-scale commercial projects throughout the Peninsula and East Bay.
Do you offer "Same Day" pickup?
For in-stock items, absolutely. We know that running out of material mid-job is a nightmare. Our warehouse team is optimized for quick turnarounds to get you back to the job site.
Can I send my clients to the showroom without me?
Yes. Many of our pro partners do this. Just give us a call or send an email beforehand so we know who to expect and which project they are associated with.